Atlanta Race Riot

Taylor Schultz History 1100 Dr. Howard November 15, 2010 Influences of the Atlanta Race Riot â€Å"A city lay in travail, God our Lord, and from her loins sprang twin Murder and Black Hate. Red was the midnight; clang, crack and cry of death and fury filled the air and trembled underneath the stars when church spires pointed silently to Thee. And all this was to sate the greed of greedy men who hide behind the veil of vengeance† (Primary Source 20, line 20). The Atlanta Race Riot occurred in 1906 in Atlanta, Georgia. Many innocent African Americans were murdered by hostile mobs of white men.Racism and hatred towards African Americans had been around long before the Atlanta Race Riot, but previously built tensions of jealousy, hostilities, abuse of blacks and whites eventually lead to this event. Booker T. Washington, W. E. B. Dubois, and many other African American and white leaders tried to gain respect from whites for the black community and earn equality, but the majority o f whites were not willing to cooperate. The main influences of the Atlanta Race Riot of 1906 were poor whites and the â€Å"sexual assaults† they accused blacks of, politics, and media releases.After slavery had ended, and African Americans were free, whites still felt that they held a power over the blacks. So, when African Americans were becoming more successful, by owning their own pharmacies, grocery stores, and businesses the poor and middle class whites were not thrilled. These white classes were angry, because blacks were accomplishing more and making better wages then they were. The poor whites were so furious that they started creating mobs against all African Americans accusing them of wrong doings that many had no part in. The men composing the mobs, which created the disorder were principally of the hoodlum class† (Primary Source 13, page 7). Anytime a white man even heard of an African American touching a white woman, mobs would immediately form and attack, often killing a black man who looked remotely close to what the victim described him as. In 1906, the Savannah Morning News reported â€Å"there were four attempted assaults on white women by negroes in and around Atlanta today, and these and the publication of them in extras led to the gathering of the mob which killed ten or fifteen Negroes in the city tonight† (Primary Source 11, page 1).African Americans were not given the chance to go to court for any of the trials and were killed without proper identification by the court. It was getting to the point where blacks could not even walk outside their homes at night without being hunted by the white mobs; â€Å"attack spread rapidly and within a few moments the appearance of a Negro was the signal for a riot. The Negroes scattered from the streets, going to their homes by back alleys, or flocked to Decatur Street, the home of the tougher element† (Primary Source 12, page 2).All of these lynchings and outburst of rage from the poor whites over â€Å"sexual assaults† from black men towards white women were not fair towards the blacks. It was a way of whites getting back at blacks because of their own personal issues of jealousy, hostility, and personal self-assurance that they were better. After a long fight to gain freedom, African Americans wanted political equality. Many black philosophers and educators had their own views on how political equality should be met. Booker T. Washington was a black man who had been born into slavery and had gained his independence.He was a highly successful man who attended an Agricultural Institute. He founded the Tuskegee Institute, providing technical education for African Americans. Washington believed that blacks needed to work hard to show whites that they had value, so that eventually whites would realize this and accept black equality. â€Å"Washington was willing to accept social, residential, commercial, and educational subordination†(Seco ndary Source 1, page 46). On the other hand, W. E. B. Dubois was another successful black man whose views differed from Booker T.Washington. Dubois grew up in a largely white community, earned a PhD at Harvard, and believed that equality should be pushed for and gained as soon as possible. African Americans sided with both views from Washington and Dubois and had faith and believed that no matter which strategy worked it would eventually lead them to gaining equality. But, most elite whites wanted no part of it. Once white elites had heard speeches from both these leaders and knew what a good majority of blacks wanted, they came up with scandals to get African American’s votes.Many Democratic and Republican parties promised African Americans that if they gave their vote to them, they would stop lynching and crime rates would go down. â€Å"The party in which gave them the ballot had really no means of protecting them in the enjoyment of it† (Primary Source 8, page. 291 ). Laws like the Klu Klux Klan Act and The Compromise of 1850 were put in place during voting times to stop prejudice and violence, but once votes were gained, acts were dropped, giving none of the protection to African Americans that they had been promised. The whites, on their side, rather helped this plan by the savage means to which they resorted on those States in which the Negros were in majority, to overturn or prevent Negro rule† (Primary Source 8, page. 291). The Media attention that was brought up during the times of the Atlanta race Riot became a large influence on the whites and their bias opinions towards blacks. For the most part, the media sided with the whites, and encouraged the white people to start uproars with their black neighbors.The media loved all the press that they were able to release at this time in 1906, because they knew it would get a lot of attention, and people would believe everything they were posting. When the Riots were at their highest, Ma yor Woodward wrote, â€Å"I am thankful for all the papers that did not join in the business of getting out extras Saturday night. Many of the reports that were published were not only fuel to the fire, but entirely false† (Primary Source 5, page. 1).This statement shows that the media approved violence and did not mind the killing of innocent people, because it gave them something to broadcast about. When these mobs saw that they were getting press from the media, they started to consider themselves famous â€Å"protectors of the people†. â€Å"Flaring headlines in the special editions of the afternoon papers wrought the populace to a high pitch of excitement† (Primary source 13, page 2). Even though the media had no proof of reporting rapes or crimes that black men had done they would still write about them.Eventually, it got to the point where African Americans were getting fed up, and even announcing to places like the New York World saying, â€Å"There has been no carnival rapes in and around Atlanta. There has been a frightful carnival of newspaper lies† (Secondary Source 2, page 153). The white mobs already had so many racist views on blacks without the media leaking in, so when the media did decide to write alleged reports accusing the blacks falsely, it swept up the intensity and encouraged whites to be more violent then they ad ever been before. The Atlanta Race Riot caused many unnecessary deaths, and lead to more hostilities between blacks and whites then there had ever been. Although many events caused the Race Riot, the main ones were: the bad judgments poor whites held against blacks, and their horrendous approaches at getting back at them, the disagreement on political views from whites and blacks, and the media that influenced and encouraged whites to rebel against blacks and cause violence instead of trying for equality.Leaders and protectors stood by and watched deaths occur, and nobody tried to make any changes u ntil after the Riot took place. If whites and blacks had come together and taken away prejudice views and hatred towards each other, they could have accomplished more things and many innocent people could have lived.

The Tain: Cuculain Hero?

Amber Borkowski Reading Literature Myths Cuchulainn: A Hero or a Killer? A mythic hero is a story figure that embarks on a journey in order to complete tasks that make them into legends of tales. Cuchulainn is a mythic hero in the Tain, a story of a war between the North and South of the land in Ireland. A hero is a term that can be a homonym with many other meanings. A person can consider a police officer, their mother, or many other examples as a hero. Even with the broad spectrum of the word, every example does surround the feeling of being protected by the person. I consider Cuchulainn to be a war-hero.Cuchulainn is a well-trained warrior that is able to perform stunts of throwing a javelin, stone, just fighting with his fists, and many more while leaving every opponent dead or too terrified to fight him. But does being able to defeat every opponent make a character a hero or just a person to be feared? Cuchulainn was raised and trained by the best of all the instructors to becom e a great warrior that would be remembered, and that is just what he did. When Cuchulainn was just a boy he left his mother and went off to join the boy troop where he would train and be protected by the troop.The war in the tale began at the point where Medb and Aillil, the queen and king of Connacht, had an argument over who had the most possessions. The two were equal until the point came where Aillil owned one great bull more than Medb. Medb was so enraged that she waged war to retrieve the equally great bull from Ulster. At this time, the Ulster army was in their pangs, unable to have the strength to fight. Cuchulainn protected the land from Medb and Aillil’s army, killing thousands of their soldiers.With Medb and Aillil’s army becoming weaker, Cuchulainn agreed to fight one great warrior a day. Every day the opponent would be defeated and this continued until the pangs lifted from Cuchulainn’s Ulsterman army. Eventually, Medb and Aillil were defeated and t here was peace in the land among the people. During the tale of the Tain, there was a section about Cuchulainn going into a warp spasm and killing men, children, and women the same. â€Å"The first warp-spasm seized Cuchulainn, and made him into a monstrous thing, hideous and shapeless, unheard of.His shanks and his joints, every knuckle and angle and organ from head to foot, shook like a tree in the flood or reed in the stream. †(Kinsella, p. 150) At this point Cuchulainn is transformed into an un-human monster with essentially no emotion or thought other than destruction. â€Å"In this great Carnage on Murtheimne Plain Cuchulainn slew one hundred and thirty kings, as well as an uncountable horde of dogs and horses, women and boys and children and rabble of all kinds. †(Kinsella, p. 156) To me this behavior seems more like a murderer’s actions than a â€Å"heroes†.Almost like a villain in a superhero movie that needs to be stopped because of their unthin kable actions. Cuchulainn was definitely a hero for being able to protect Ulster while they were not able to fight. He was a hero to his people, but was extremely feared by the opponents. Cuchulainn would also be considered a hero because he does not necessarily want to kill all of the people he did. He was just obeying the orders that he was given and obeying his king. There came points in the story where Medb and Aillil had sent people close to Cuchulainn for him to battle.At these points in the story it is understood that Cuchulainn is not a senseless killer with any type of emotions, even though in those days the value of life was not very high. To fight these men or not was a terrible decision to have to make because Cuchulainn was aware of the amazing stunts he could perform against an opponent, leaving them dead. If a person is able to defeat every opponent that is placed in battle with them, does that make them a hero or just a person that is feared by all? To answer this qu estion it really comes down to what side of the situation the person giving the opinion is on.A relatable situation in history would be of Adolf Hitler. He was a dictator that was admired by the people who followed him. The loyalty of the people allowed him to kill thousands, but if he had the strengths of Cuchulainn, he could have done it alone. Similarly, he was feared by one group and considered a hero to the other side. There is not really an answer as to Cuchulainn being a hero or just a crazy mass murderer. The answer would have to lie in which side of the war you were on. Works Cited Kinsella, Thomas. (1969). The Tain. Great Clarendon Street, Oxford: Oxford University Press.

Succubus Shadows Chapter 7

â€Å"You're right,† said Roman the next morning, ruminating over what had happened with Gavin. â€Å"I didn't like that.† I was standing in the bathroom, going over my hair with a flat iron. It was a pain in the ass compared to shape-shifting, but I liked the challenge. Plus, I could always fine-tune the frizziness away afterward. â€Å"Not like it's the first time it's happened,† I pointed out, my eyes on the mirror rather than where he leaned in the doorway. â€Å"You used to never mind.† â€Å"Didn't I?† he asked dryly. â€Å"Well, being with him distracted me from wallowing in self-pity. Not that it made me feel that great either,† I admitted. â€Å"But it kept my†¦whatever†¦away. And hey, it couldn't have been as nasty as what you saw Simone do.† â€Å"True, but now that guy's just going to come trolling around all the time. He'll be showing up to borrow cups of sugar in the hopes he can score some more action.† â€Å"I'll deal with him. I've got a little practice in pushing guys away.† â€Å"Don't I know it.† I paused to shoot him a glare. â€Å"Will you lay off the attitude this morning? You're starting to sound like you're jealous or something.† Roman snorted. â€Å"Hardly. Why in God's name would I be jealous over the woman who got my sister killed and tried to unleash the forces of Heaven and Hell to destroy me?† Fair point. â€Å"It's a little more complicated than that.† â€Å"Oh, yes, I'm sure.† He crossed his arms and stared down at the floor. â€Å"But maybe the next time you're looking for distraction, we could rent a movie and microwave some popcorn instead of fucking the neighbors.† â€Å"You have horrible taste in movies,† I mumbled. But that closed the conversation, and Roman wandered off. A few moments later, I heard the TV turn on. I had to work today, but it was an afternoon shift. I was up and ready to go early because I wanted to visit Erik. I should have felt secure in Jerome's ability to figure out what was going on, as well as Roman's protection. But I'd had too much shit happen to me in the past to ever fully trust anyone. Erik had always proven a valuable resource. Roman went with me, covertly, but it took a while for me to actually get some quality time with Erik. He had customers in the store – which was great for him, but I could hardly discuss immortal affairs with others around. When the people finally thinned out, Erik turned his attention to me, ready with his typical friendly smile. His color looked better, and his movements weren't as jerky. He was still weak, just not as weak. â€Å"Your cold's cleared up,† I said. His smile grew. â€Å"Yes, I told you it was nothing. A mere cold isn't going to kill me off.† His voice was light, but I couldn't help a small frown. There had been something in his words – something I couldn't quite put my finger on – that made it sound like he did know what was going to kill him. A chill ran down my spine. I didn't like to think of those sorts of things. I sat down at his little table with him but declined tea. â€Å"I just wanted to see if you'd learned anything else.† It was a nervous impulse on my part. I knew he would have contacted me if he had discovered something. â€Å"No, but as I said, the information we have is vague enough for it to be any number of things.† â€Å"That's what Jerome said.† Erik looked pleased. â€Å"I'm glad he knows. I've always said that your own people are more likely to know better than me.† I couldn't help a small laugh. â€Å"Debatable. I might have something to make it a little less vague.† Briefly, I explained my recent encounter and how it had occurred to me that this force only visited when I was troubled and depressed. â€Å"It's like†¦it's like it's preying on my weakness. Trying to lure me in with promises of comfort.† â€Å"Then you must be careful not to give in.† If Roman had said that, I would have snapped at him for stating the obvious. â€Å"It's easy to say that now, in the cold light of logic, but when it happens†¦I don't know. I lose my grip on the world. Reason's gone. Hell, half the time I don't even know what's happening until afterward. It's like†¦sleeping. Sleepwalking. Whatever.† â€Å"And it always appears as a type of doorway?† I pondered this for several seconds. â€Å"I don't know†¦kind of. I don't know how to describe it – and I know I keep saying that. And how useless it sounds. I'm not sure if it's a door, exactly, but it's definitely trying to pull me into something.† Erik had made himself tea and sat for almost a minute sipping it, his brow knit in thought. â€Å"I'll think about all of this. In the meantime, I'd just advise†¦Ã¢â‚¬  He hesitated. â€Å"Well, let me put it this way. You are a delight, Miss Kincaid, and I always enjoy my time with you. However, you are also – how can I say this – someone frequently given to darker moods.† â€Å"Is that your polite way of saying I'm always down?† I teased. â€Å"No†¦not exactly. But if this thing is seeking out those in emotionally depressed states, then I'd say you are particularly susceptible. If it's at all possible, you should try to stay away from those moods.† I thought about it. One of my best friends was marrying my ex – an ex whom I was starting to fall for all over again. An ex whose soul I had inadvertently damned to Hell and who was now being stalked by another succubus. My own soul had long since been Hell-bound, and I was committed to an eternity of sleeping with men whom I often didn't like. Oh, yeah. Let's not forget that my roommate was given to sociopathic tendencies and had me on his hit list. â€Å"That might be easier said than done,† I told Erik. â€Å"I can imagine,† he said ruefully. â€Å"But it may be the only way to protect yourself. That and your own willpower – the strength of which I firmly believe in.† Erik's faith in me warmed up a piece of my heart, even though the rest of today's insight hadn't been all that insightful. I thanked him for his time and headed off to work, grateful Roman offered no â€Å"witty† commentary during our drive. At the bookstore, Seth worked alone in the caf? ¦. Simone was nowhere in sight, which was one bonus. The fact that it was Maddie's day off also improved my mood. Maybe staying away from my usual glum state wouldn't be as hard as I thought. â€Å"Yo, Kincaid.† Doug found me putting stickers on our rack of clearance books. They mostly consisted of out-of-print coffee-table books, things like Stone Arches of Tuscany and The Complete Book of Bridal Cross-stitch. I wasn't entirely sure what that last one was, but maybe it'd make a good wedding present for Seth and Maddie. The price was certainly a bargain. We'd reduced it three times now, and still no one wanted to buy it. â€Å"What's up?† I asked. â€Å"I've got news that's going to rock your world. And make you think I'm even awesomer than you already do.† â€Å"That's a bold statement.† He paused, apparently trying to decide if he'd been complimented or insulted. â€Å"I just found out that Gabrielle's a fan of Blue Satin Bra.† â€Å"She never struck me as that type. I figured all of her lingerie would be black.† Doug gave me a withering look. â€Å"No, Kincaid. I don't mean that she wears one. I mean that she likes the group. Haven't you heard of them?† â€Å"There's a group called Blue Satin Bra?† I shook my head. â€Å"Sorry. I can't keep up with every new garage band in Seattle.† â€Å"They aren't a garage band! They're the hottest thing to hit the metal scene. They're going to make it big.† I tried to hide my skepticism. Doug himself was in a band called Nocturnal Admission, and whenever he spoke about local bands, it seemed like everyone was on the verge of making it big. â€Å"What's this got to do with Gabrielle again?† Doug was clearly growing frustrated with me. â€Å"She's a huge fan – and they've got a concert tomorrow night. Unfortunately, it's all sold out. She was pretty bummed about it.† Despite his annoyance with me, I could sense the smugness within him. â€Å"Here it comes†¦.† Pride lit his features. â€Å"I'm friends with the bass player and managed to score some tickets. If your pal Cody approaches her with them†¦Ã¢â‚¬  I paused in my stickering. â€Å"You're right. You did just get awesomer.† â€Å"You've got to go too, you know.† â€Å"I – what?† Me trailing along didn't sound romantic in the least. Doug shrugged. â€Å"He can't just ask her out for an actual date. Not yet. He'll spook her.† â€Å"Then what exactly is he supposed to ask her out for?† â€Å"I do the asking. I'll just be all like, ‘Hey, Gabby, I got some extra tickets to the show. You want to go along with me and my friends?' Then she's off guard. She comes along, Cody's there, magic happens†¦.† â€Å"Wow,† I said. â€Å"Looks like you've got it all figured out. And I don't think she likes to be called Gabby.† â€Å"This is a good plan.† He was clearly very pleased with himself. â€Å"I've been around, Kincaid. When you get mad romantic skills like me, you'll understand.† I rolled my eyes. â€Å"We can only hope. So how many friends are going along exactly?† â€Å"I scored four tickets. So: you, me, Cody, and Gabrielle.† â€Å"Sounds suspiciously like a double date. You trying your mad romantic skills on me?† It wouldn't be the first time. â€Å"Hell no. Do I look suicidal? You're already claimed.† For a minute, Seth came to mind, then Doug added: â€Å"I'm not getting on the bad side of that guy you're shacked up with. I mean, I can hold my own in a fight, but he looks like he could seriously fuck someone up.† â€Å"You have no idea,† I muttered. No doubt Roman – lingering nearby invisibly – was loving this. â€Å"But we aren't involved. He's just my roommate.† â€Å"For now,† said Doug ominously. He began a retreat. â€Å"I'll go invite Gabs. You tell Cody the deal and that you're going to be his wing-woman.† I shook my head after Doug left, wondering what I'd gotten myself into. His absurd comments about mad skills and wing-women aside, the whole casual group thing might be a gateway outing to get Gabrielle closer to Cody. I just hoped word of his Goth getup the other day hadn't gotten around to her. I also wondered what kind of experience I was getting myself into with Blue Satin Bra. Doug's bizarre industrial alternative music had grown on me over the years, but I had a feeling this concert would be a very different experience. About an hour later, I was in my office when some unexpected guests popped their heads in. Well, one wasn't entirely unexpected. I'd found that even when Maddie wasn't working, there was never any real security. You couldn't count on her absence, not when her boyfriend and brother were often in the store. I could feel some safety when we didn't have the same shift, but I'd long accepted that Maddie could really show up at any moment. No, the real surprise was that Maddie was in my office with Brandy Mortensen, Seth's niece. He had five of them, and she was the oldest. When Seth and I had dated, I'd grown pretty attached to that brood. My longing for children and the girls' total adorableness made it easy for me to love them. They'd grown close to me too. Of course, at fourteen, I suspected Brandy wouldn't appreciate being called â€Å"adorable.† She stood with Maddie, who was holding a garment bag on a hanger. Brandy wore a surprisingly sullen teen expression. She seemed taller to me than when I'd last seen her. Just like with Erik, time was passing quickly for these humans. â€Å"Hey, guys,† I said, setting my paperwork aside. â€Å"What's up?† â€Å"More wedding errands,† said Maddie cheerfully. â€Å"We just came by to pick up Seth. We went back to that shop and got a dress for Brandy. She's a bridesmaid too.† Maddie lifted the edge of the bag, revealing the same dress Maddie had bought me the other day. â€Å"How embarrassing,† I told Brandy. â€Å"We're going to show up in the same outfit.† She gave me the ghost of a smile but stayed silent. â€Å"We also went and talked to some florists but didn't really come up with any ideas on what to get. If I get something purple, will it be too monochromatic? And if I get a different color, will it look weird?† â€Å"Hard questions,† I said solemnly. Ones I didn't want to answer. â€Å"Maybe you can come back with me and take a look at some of their books?† Maddie was giving me that hopeful, cheery smile that was so good at inspiring guilt in me. â€Å"I don't know,† I said vaguely. â€Å"Depends on my schedule.† â€Å"Well, let me know. Let me go grab Seth – maybe he has some ideas.† Good luck with that, I thought. Seth was notoriously awful at offering opinions, and he'd seemed particularly non-committal about this wedding stuff, no pun intended. Maddie left Brandy with me, and I gave her a genuine smile. â€Å"So how's it been going?† I asked. â€Å"Did you have fun shopping?† Brandy crossed her arms over her chest and tossed her blond hair over one shoulder. She was wearing a formfitting Rocky Horror Picture Show T-shirt. Really, I thought. She was one step away from turning into her uncle. â€Å"No,† she said bluntly. I arched an eyebrow in surprise. Last I'd known, shopping and having people buy you clothes was pretty sweet when you were a teenage girl. Maybe I was out of touch. â€Å"Why not?† â€Å"Because,† she said dramatically. â€Å"This wedding is a joke.† I cast an uneasy glance at the doorway. â€Å"Better not let them hear you say that.† Brandy looked unconcerned. She wasn't exactly scowling, but it was pretty close. â€Å"Uncle Seth isn't supposed to be marrying her.† â€Å"Why not? They've been dating for†¦well, a while.† That was kind of true, guilt-induced engagement or no. â€Å"He proposed. She accepted. Easy as that.† â€Å"She's not the one,† said Brandy stoutly. â€Å"He's supposed to be marrying you.† Yeah, I really wished the door was closed. â€Å"Brandy,† I said, pitching my voice as low as I could. â€Å"Your uncle and I broke up. That's how it is. People move on.† â€Å"You two weren't supposed to. You guys were in love.† â€Å"He loves her too.† â€Å"It's not the same.† This was not a discussion I'd ever expected to have. I'd known Seth's nieces still liked me, but I'd hardly thought I'd left this sort of impression. â€Å"Do you not like Maddie or something?† Brandy gave a half-hearted shrug and averted her eyes. â€Å"She's okay. But she's not you.† I didn't say anything for several moments. I wondered if Brandy's resentment toward the wedding was because she had greater devotion to me than Maddie – or if it was part of some romantic ideal girls her age often had about love and soul mates. â€Å"I'm sorry,† I said. â€Å"Love in the real world doesn't usually work out the way stories make us think it should. We don't always get fairy-tale endings. People split up and move on. Just because you love someone doesn't mean you can't love someone else.† I shivered. This was remarkably similar to a conversation Carter and I had once had, shortly after the (first) break-up with Seth. â€Å"It's still not right,† said Brandy obstinately. Seth and Maddie retrieved her shortly thereafter, for which I was grateful. I really didn't want to have to play devil's advocate and defend a marriage that I was hardly thrilled about myself. I felt that sorrow that always seemed to plague me when I thought about them surface†¦and then remembered Erik's comments. Don't give in to it. Stay away from it – that was what kept leading me into trouble. Easier said than done, just as I'd told him. Distraction seemed to be the key to it all, and I just didn't feel up to another liaison tonight. I certainly didn't need the energy. â€Å"Distract me,† I murmured when I was seated in my car. â€Å"Annoy me with your ‘wit,' or just make me outright mad.† No physical evidence of Roman appeared – no signature, no physical appearance – but his voice answered me back just as softly. â€Å"Go see your friends. Aren't they going to that bar tonight? You need to tell Cody he's going on a double date.† â€Å"It's not a double date,† I growled back. But Roman had a point. I probably should let the young vampire know what was in store tomorrow. I was also kind of curious how Roman even knew about the bar outing. I'd received a voice mail message earlier today that one would think would have been out of Roman's hearing range. He'd either been standing really close, or nephilim just had superhuman hearing. And, well, seeing as they were superhuman, I supposed that wasn't too far off. Another idea suddenly came to mind about tonight's social gathering, one that would most definitely provide a distraction – and possibly take care of a nuisance. â€Å"The bar it is,† I declared. I drove down to Pioneer Square, Seattle's historic district, and sought out the Cellar, a dive of a bar located in a basement akin to its name. It was a favorite place for immortals – well, hellish immortals. Since most angels didn't drink – Carter being the exception – you didn't usually find them hanging out in bars. They were more likely to be found at upscale coffee shops. For inexplicable reasons, a number of them also liked to hang out at the restaurant on top of the Space Needle. Maybe they thought it was bringing them closer to Heaven. And, indeed, as I walked down the stairs into the Cellar, I felt Carter's signature, along with those of my usual clique. Best of all, there was an additional signature I'd been hoping to find. â€Å"Hot damn,† I said, striding toward the table where Simone sat with my friends. She burned with the glow of energy that succubi stole from their victims. I hated to admit it, but hers was brighter than the one I still sported. I assured myself that it was just because she'd probably bagged someone today, rather than last night. Hugh scooted to make room for me, and I pulled up a chair from a neighboring table. â€Å"Didn't think you'd show tonight.† I waved a waiter over and ordered a vodka gimlet. â€Å"You know I can't stay away from you guys.† â€Å"You're just in time,† said Carter. His face was neutral, but I caught a mischievous glint in his eyes as he sipped his bourbon. â€Å"Simone was just regaling us with tales of the Underground Tour. Did you hear that Seattle burned to the ground and was rebuilt a century ago?† â€Å"Only every time I take the tour,† I replied. Which had been about a dozen times. It was a tourist hotbed, and I'd taken friends and out-of-town victims on it often. I gave Simone a curious look. â€Å"Did you do that today?† She nodded. â€Å"Figured I should take in the city while I'm here.† She was still using that librarian voice, but I had to admit she looked more like a succubus than the last time I'd seen her. Her neckline was cut so low, it was a wonder her nipples didn't show. Her lips were fuck-me red, and unless I was mistaken, her hair was longer and more voluminous than before. I couldn't decide if she looked like an angel or a beach bunny. And speaking of angels†¦Simone had her chair pushed right next to Carter's, so close that she couldn't help but brush her arm against his each time she reached for her drink. I suspected her leg was pressed up to his as well. He glanced over, giving her a look that wasn't exactly romantic but filled with deep interest I felt certain was feigned. â€Å"I find Seattle's history fascinating. I haven't been here that long, so it's great to keep learning new things.† Simone beamed. Across the table, Hugh choked a little on his drink. Carter had been in Seattle for a couple hundred years. True – not that long for an immortal like him, but he'd most certainly been here for the Seattle fire. Hell, considering how he'd once accidentally burned down my Christmas tree, he might have been the one who set the city ablaze, for all I knew. My gimlet appeared, and I took a long drink of liquid courage. â€Å"From what I hear, you've been checking out some of our local celebrities too,† I said sweetly. Simone dragged her adoring gaze from Carter and fixed me with a frown. â€Å"I don't think I've run into many celebrities.† â€Å"Well,† I said, still smiling like a fool. â€Å"I guess it depends on how you define ‘celebrity.' I certainly consider best-selling authors celebrities. You've been chatting up one quite a bit.† Immediately, Cody, Hugh, and Peter eagerly snapped to attention. They could sniff female conflict a mile away and were undoubtedly bracing themselves for a cat fight. â€Å"Oh, that,† she said dismissively. â€Å"I thought you meant like an actor or something. Yeah, he's just someone on my radar. One of many. Pretty cute. Nice enough.† â€Å"And a friend of mine,† I said. My voice was still cheerful, but I could see in her eyes that she was well aware of the escalating tension. â€Å"Still, fair game,† she replied with a shrug. â€Å"And what do you care? His soul's already tainted. He's not that good a catch. Not like I can do much more damage.† That wasn't true. Seth might currently be Hell-bound, but he wasn't beyond redemption – even though the odds of that were allegedly slim. If by some crazy chance Simone got him to cheat on Maddie again, his soul would grow darker and kill any lingering chances to save him. Plus, sin aside, Simone would shorten his life – which was something I was definitely against. â€Å"So, he's just a random guy you scoped out?† I asked. The politeness was fading from me. It was disappearing from her too. So. Bland Simone wasn't quite as oblivious as she played. â€Å"The fact that he's a friend of mine and someone I used to date makes no difference?† â€Å"You make it sound like I'm trying to get you back for something. I don't even know you. I'm just here on vacation. Getting guys is part of our life – and you don't have any territorial control like them.† She nodded toward the vampires, who had very well-defined hunting grounds. â€Å"Unless,† she added smugly, â€Å"you've got some kind of arrangement with Jerome.† I certainly didn't. In fact, my boss had made it extremely clear that he didn't care about what happened to Seth. â€Å"No, but I'd think you'd do it as a courtesy when you're visiting someone else's city. It's the nice thing to do.† My smile returned, filled with ice this time. â€Å"And it ensures that your visit stays nice too.† Maybe using her favorite adjective would drive home my message. Simone stiffened, attention totally on me now. â€Å"What is this, some kind of warning that you'll come after me if I don't back off?† I shrugged and finished my drink. â€Å"Just friendly advice.† She stood up and slung her purse over her shoulder with such force that it nearly hit Carter in the head. Apparently, he wasn't on the radar anymore. Well, at least for now. â€Å"I'm not going to stay and listen to thinly veiled threats. Especially ones over inconsequential men. If I want him, I'll get him.† â€Å"You'll be missed,† I muttered as she stalked away. â€Å"Oh,† said Hugh brightly. â€Å"There is nothing I like better than when succubi fight. Puts Dynasty to shame. You could have cleaned the floor with Tawny, but Simone might give you a match.† â€Å"Hardly,† I said. â€Å"And she'll have about as much luck with Seth as Carter.† Carter raised an eyebrow, apparently not agreeing with my statement. â€Å"She's really hitting on Seth?† asked Cody. â€Å"Yup. In a shy, starry-eyed fan girl kind of way.† â€Å"Isn't that how you won him over way back when?† asked Peter. I shot him a glare. â€Å"It's irrelevant. It won't work.† â€Å"Then why worry?† asked Hugh slyly. â€Å"Because an ounce of prevention – oh, never mind,† I groaned. â€Å"I need another drink.† Hugh and the vampires were clearly amused by all this and weren't particularly concerned. I think they too believed Seth would prove immovable; they just liked the idea of me making another succubus irate. The sad part was that I'd probably just encouraged Simone to try even harder. Two drinks later, I decided to head home. I was sufficiently angry that I didn't fear the siren song's comfort. Before leaving, I informed Cody about his impending date. Unsurprisingly, he freaked out. â€Å"What? I†¦I can't. What will I say? What will I do?† â€Å"Frankly, my dear†¦Ã¢â‚¬  began Hugh in an undertone. â€Å"You'll be fine,† I said. â€Å"Just stop stressing and be yourself.† â€Å"Sounds like a double date,† said Peter. â€Å"I can get more black hair dye.† â€Å"No,† I warned. â€Å"Do not even think about it.† I could still see faint streaks that hadn't entirely washed out from Cody's blond mane. â€Å"Just dress like you are now. I'll meet you at the club.† I started to turn, and then a thought came to me. â€Å"Carter, can I talk to you?† His lips twitched slightly. If that was his sign of surprise, I couldn't say. â€Å"Anything for you, Daughter of Lilith.† He followed me outside the bar, where we stood amid all the Pioneer Square partygoers. Once clear of the building's non-smoking interior, he promptly lit a cigarette. â€Å"If you're jealous of my relationship with Simone,† he said, â€Å"I can assure you, we're just friends.† â€Å"Oh, be quiet. You know that's not what this is about. Look, she was lying, right? About Seth being a coincidence?† Carter took a long drag before answering. Angels could tell when others were lying. â€Å"Yep. But she seemed pretty sincere in the last comment about going after him regardless.† I grimaced. â€Å"Why? Why would she target Seth? Is it some kind of way to assert dominance over the local succubus?† â€Å"Not sure. The ways of succubi – and all women – are a mystery to me.† â€Å"Jerome originally thought she'd come to spy. He had Roman follow her, but nothing came of it. She never reported in or anything. He pulled Roman from her – † I paused, suddenly turning over the events and analyzing them in a way I hadn't considered before. â€Å"But it wasn't until I told him Simone was hitting on Seth. It seemed like that was the moment Jerome pulled Roman. He seemed pretty adamant about leaving her alone.† â€Å"Did he now?† Carter inhaled on the cigarette again, but I could see thoughts churning behind his eyes. â€Å"What?† I asked. â€Å"Just a musing,† he said. A half-truth, typical of angels. â€Å"Did Jerome do anything else after that?† â€Å"Yeah, he put Roman on me.† This elicited surprise. â€Å"Why?† Apparently, Jerome and Carter hadn't been hanging out recently. I gave Carter the rundown on my latest bizarre situation. â€Å"That is weird,† he admitted. â€Å"Do you know what it could be?† â€Å"Any number of things.† He spoke flippantly, but I knew I'd piqued his curiosity – maybe even his concern. I sighed. â€Å"I wish people would stop saying that. No one's really helping.† â€Å"I'll help you,† he said, dropping the cigarette and stamping it out. â€Å"I'll follow Simone.† That was not at all what I had expected. â€Å"Why would you do that? Are you going to stop her from making the moves on Seth?† This earned his amusement. â€Å"You know I can't interfere with that kind of thing. But I am curious about Simone's activities.† An uneasy feeling bubbled within me, one that had troubled me since I'd first met Seth, and Carter had begun taking an active role in my life. â€Å"Why? Why do you care so much about Seth? You've always been curious about what he does – and how we interact.† â€Å"I'm interested in the creative process of a great artist. It's fun to watch.† â€Å"Another half-truth.† Like always, he answered the question without really answering it. I was astonished at the desperation in my voice when I spoke next. â€Å"I'm serious. Why, Carter? How does Seth – and me being with Seth – concern you?† He chucked me on the chin. â€Å"You've got better things to do than worry about the goings-on of a curious angel. Besides, wouldn't you feel better if someone was reporting back to you on Simone?† â€Å"Well, yeah,† I admitted. â€Å"But – â€Å" â€Å"Then it's settled. You're welcome.† He turned quickly away and disappeared into a crowd of partiers. I knew better than to go after him because he'd probably literally disappear once no one was paying attention. I sighed yet again. Fucking angels.

Madeleine Leininger's Transcultural Nursing Theory Research Paper

Madeleine Leininger's Transcultural Nursing Theory - Research Paper Example During her early nursing career, Leininger identified the need and importance of â€Å"caring† concept in nursing. She got her motivation from frequent appreciative statements from her patients. This acted as a leeway to her focus on ‘care’ as being an important or central nursing component. She experienced what she termed as a cultural shock during the 1950s while working as a child guide in children’s home. She realized that certain children behavioral patterns appeared to have cultural basis. She also recognized and realized that the missing link to nursing’s comprehension of the several variations necessary in patient care improve and support healing, compliance, as well as, wellness. The insights acted as the beginnings of a phenomenon and construct related to nursing care known as transcultural nursing. Leininger is the founder of the popular transcultural nursing movement in education practice and research. She defined transcultural nursing as a â€Å"substantive area of study and practice focused on comparative cultural care values, and practices of individuals or groups of similar or different cultures with the goal of providing culture-specific and universal nursing care practices in promoting health or well-being or to help people face unfavorable human conditions, illness, or death in culturally meaningful ways† (Leininger, 1989). ... It emphasizes on the universality and diversity with an aim of providing culturally related and wholistic care (Leininger & McFarland, 2006). The theory is, however, not a grand one since it has certain dimensions to assess for a given picture. It is a comprehensive and wholistic approach, which has given a leeway to a broader and wider nursing than expected with a reductionist and middle-range approach. The theory has a role of providing the required care measures while taking into consideration an individual or patient’s cultural beliefs, values and practices. Leininger came up with and coined the fundamental goal or aim of transcultural practice in nursing. She referred to it as culturally congruent care. It is only possible on the occurrence of the following within the client-nurse relationship: the nurse, together with the client, defines creatively a different or new lifestyle for the well-being or health of the client. This requires the use and application of both profe ssional and generic knowledge and ways in order to fit these diverse and new ideas into nursing practice and goals. Another important and unavoidable aspect of this theory is that knowledge and skills are normally re-patterned for the client’s best interest. This implies that all care modalities and means need co-participation of the client and the nurse. The two have to perform identification, planning, implementation, and evaluation of each mode of caring for culturally congruent or related nursing care. The modes normally stimulate nurses to come up with and design appropriate nursing decisions and actions with the use of the acquired new knowledge, as well as, the culturally based ways to give satisfying and meaningful wholistic care to various

Ethical Challenges realted to Leadership roles in Organizations Essay

Ethical Challenges realted to Leadership roles in Organizations - Essay Example brings confidence that the goods and services the customers have bought have not been made at the expense of workers in the global supply chains enjoying their rights (Bohlman, 1993). A good ethical decision favoring fair pricing would make international trade work better for the whole people in the world, especially the disadvantaged. Such case demands the people in leadership to promote fair pricing because it will address the issue of trade injustices and discrimination against the consumers (Steers, 2010). There is less involvement of the most governments in regulating fair pricing in the markets. It is because most countries have weak law enforcement aimed at protecting customers, hostile environment to trade unions, and few people are members of unions that fight for fair pricing. However, most governments promote fair pricing. It is legal in most countries for retailers to charge high prices because it will pay the workers a wage they can afford to live on. On the contrary, it is unethical to charge these high prices because most consumers find it as bullying (Steers,

DS proposal Dissertation Example | Topics and Well Written Essays - 1500 words

DS proposal - Dissertation Example However, some situations have led to lack of the information getting to the target due to lack on internet connection in different places on the earth which are difficult to contain. The proposal targets to be an alternative to the flawy systems of data transmission that have caused delays, loss and less efficiency of the data getting to the target at the right time. In some cases, people have failed to access the digital data that is sent through a VOIP system and therefore, the data they sent remain irrelevant because it does not get the immediate attention from the target receiver. This creates a necessity to come up with system that will ease the transmission of data across the system and ensure that the target receive can get it quickly and be in a position to respond to it to rescue the life of patients. The purpose of the proposal is to develop a system that will help people to transmit data from one point to another and ensure that it will be accessed by the target population at the earliest opportunity by developing a signal system that will help people to receive the information immediately it is sent. To accomplish the requirement of this, the proposal will develop a model that will demonstrate the workability of a signal that will inform the receiver of the data they expect to get immediately they receive. The model will include an system of electronic device that will transmit an electromagnetic waves to the devices they use or mobile devices connected to configured to receive the signal. Project Outline: Assessment of the technology of used in communication I will carry out out a careful analysis of the existing systems in the medical care communication and point out the various areas that have weaknesses which cause them to be inefficient in communication. Seeking the approval to carry out the project from relevant authorities At this level I will visit the ministry of health and elaborate the different challenges they get to communicate and pres ent the project proposal about how the inefficiencies can be reduced and therefore, I will seek their approval to develop a system of communicating effectively. Seeking for funds To accomplish the goals for the project, financial resources will be required to procure the different materials that are required in the implementation and to cater for transport and to pay for some labour at different stages of the implementation. I will look for a sponsor to fund the things that I will require to be able to easily achieve the project. Assembling At this stage, I will assemble different pieces of the system to come up with software, install it in the model devices and configure the devices to ensure transmission of the information is attained. Presentation and demonstration After assembling, I will seek a chance to demonstrate the workability of the system to my supervisor and have his feedback about the system and I will note his recommendations. Improvement of the system After presentat ion to the different groups, I will note their recommendation on the ways to increase effectiveness of the system and

Phenomenology Essay Example | Topics and Well Written Essays - 3000 words

Phenomenology - Essay Example According to these authors, the concerns were whether measurement, categorisation or statistical indexes that characterises the quantitative research approaches were adequate to understand a person, in its entirety; and the ability of such research paradigms to adequately explain or predict human experience (Van der Zalm and Bergum, 2000). Phenomenology, a research paradigm that in its pure form is a qualitative research approach that seek to make explicit, the implicit structure and meaning of the human experience, provided the answer to these research concerns (Sanders, 1982). In phenomenology, the human subjective experience that is obviously missing or ignored in objective scientific research approaches became a core point. ... Therefore, the phenomenological researcher is saddled with the responsibility of investigating the contents of 'conscious phenomena, both objective and subjective, or consciousness itself' (Sanders, 1982 p353). However, it must be noted, that phenomenology is a broad research approaches with several varying, and at times contradictory philosophies and approaches, but in the simplest and basic form, is defined as a qualitative method of research based on the grounds that reality consists of objects and events as they are experienced or understood in human consciousness, and the rejection of anything outside the human consciousness (American Heritage Dictionary, 2006). As a result, Embree (1997) identified the following widely accepted features of the phenomenological paradigm: the rejection of unobservable matters and grand systems erected in speculative thinking; rejection of naturalism (or objectivism and positivism), which is a worldview growing from modern natural science and technology since the Renaissance; emphasis on extracting the essence from human experiences and the value of what is known as epoch and eidetic reduction to the validity of phenomenological research (Sanders, 1982; Embree, 1997). While appreciating the several strands of opinions and approaches within phenomenology school of thought, the purpose of this paper is to provide an evaluation of phenomenology as a research approach. Therefore, this paper will provide an overview of major features of phenomenological research approach. To achieve this purpose, the paper will be structured as follows; the next section will provide a concise definition and history of the phenomenology school of

Political Campaigns and the Internet Essay Example | Topics and Well Written Essays - 750 words

Political Campaigns and the Internet - Essay Example â€Å"Americans spend more time surfing the internet than anyone else in the world, with users clocking up an average of nearly 28 hours a month.† (Paris, 2011). The access time spent on the internet by the American people has caught special attention of campaign planners for political parties and they are now focusing more carefully on website designing, blog generations, personalize emails and podcasts. Social networking sites are also getting more and more attention of these planners because social networking can target specific groups very easily for the fundraising, campaign and convincing. The Presidency election of 2008 had given birth to new domains in internet driven political campaigns and fundraising activities. The emergence of internet as a new medium of communication and campaign has changed the way political activities were supposed to be planned and carried out in the past. The ‘Change’ slogan was undoubtedly applied forcefully to the use of intern et at the largest scale in the campaign of the President Obama in 2008. â€Å"One of the many ways that the election of Barack Obama as president has echoed that of John F. Kennedy is his use of a new medium that will forever change politics. For Mr. Kennedy, it was television. For Mr. Obama, it is the Internet.† (Cain, 2008). The use of internet is beneficial for both the political parties and the audiences and political campaigns are now moving towards the ‘paperless campaign’ arena where there will be not broachers, pamphlets. Sooner or later these and many other conventional mean of political campaigns will turn into obsolete techniques and fast pace of information communication will also take over the political campaigns as well. The use of internet is specially beneficial because it has reduced the campaign costs dramatically. Internet when compared to other advertising mediums and technique is not only affordable for low budgeted campaigns but also very ef fective and amazingly fast technology. â€Å"The internet is a high-return, low-cost means of dispensing information. Campaigns can establish an internet presence for a very modest amount, compared to the costs of many other forms of advertising.† (Trent, 2008). The audiences of political campaigns are now better off with the introduction of internet and electronic media in campaigns. The can directly read the written policy statements and agendas of political parties and their leaders. Additionally, audience can easily compare and contrast these policies with those of other candidates in the same constituency. The can get the latest new and updates in a fraction of second without time consuming political gatherings and meetings. Today’s voter or prospect supporter is busier than ever before and the political campaigns consultants are aware of the limitations of their target audiences. They facilitate their voters with personalize emails for all political update, party stance, voting regulation changes, polling station details and many other information that may save their time and avoid any botheration. The fund-raising is far easier and rewarding through internet then conventional letters and television campaigns. Those expensive and time consuming fund raising campaigns are now replaced with the personalized emails sent to targeted political

Organizational ledership at the Huffington Post Essay

Organizational ledership at the Huffington Post - Essay Example The researcher states that Arianna Huffington currently serves as President and Editor-in-Chief of The Huffington Post Media Group, which following the acquisition of her website in 2011 by AOL, includes responsibility for a number of associated online properties owned by the multi-media conglomerate. Huffington’s leadership and organization ability was clearly recognized by AOL at the time of the acquisition, and she appears to have taken on even more responsibility at the new company than she had when The Huffington Post was independent. Arianna Huffington recently became embroiled in a media turmoil related to corporate management at AOL when she effectively fired Michael Arrington, the editor and founder of the popular ‘TechCrunch’ blog which had also been acquired by AOL. Despite the widespread acknowledgement of Arrington’s conflict of interest in publishing stories on venture capital themes and start-up companies in which he was also to lead investme nt in, many analysts were surprised more by the apparent power that Huffington had acquired within AOL itself in corporate management. Arianna Huffington’s rise to power, wealth, and fame spans 60 years from her birth in Greece, education at Cambridge, and activism in conservative Republican causes for her husband in the 1980’s, to running for governor of California in the 1990’s and founding The Huffington Post in 2005. She is widely regarded to have changed the way news in published, read, and discussed with her blog and social network driven website. A review of Arianna Huffington’s life and organizational leadership style depict a portrait of an extremely powerful, well connected, and successful woman who has achieved a position of strength in America’s cultural, political, and corporate environments that few other figures in history have achieved. 2) The Current Situation of the Huffington Post The AOL Company of today, led by CEO Tim Armstron g, is a vastly different organization than the original â€Å"America Online† company that merged with Time-Warner in 2000 under the direction of CEO Steve Case. The AOL merger has become a case study in business management and is seen as one of the worst corporate management mistakes of all time. AOL emerged as the gateway to the internet for millions of first time users in the late 1990’s through its telephone-based ISP services. It has since come to be seen as one of the leading examples of the â€Å"dotcom† era, the huge speculative frenzy that coincided with the initial internet boom in the stock market. (Case, 2011) At the time of the merger in 2000, AOL had a market value of around $163 billion dollars, and was considered on equal standing with the media giant Time-Warner in value based on market capitalization. (Johnson, 2000) Nine years later, Time-Warner â€Å"spun-off† AOL from its business organization, as a new company with a second IPO, and its market capitalization was just over $3 billion dollars. (Bavdek, 2009) AOL’s dial-up based ISP business had been made nearly redundant by advances in broadband, wireless, and mobile technologies. What remains unclear is why the Time-Warner-AOL merger failed so badly, in that management was unable to bring any value from the venture or integration between all of the media channels, internet sites, and cable networks brought together under the single company organization. Instead, a staggering $160 billion dollars of market capitalization was lost or squandered by the deal through corporate managem

Global Candy and Chocolate Manufacturing Industry Essay - 1

Global Candy and Chocolate Manufacturing Industry - Essay Example Also, the established confectionery manufacturers address the health noted health concerns through the production of new products. Most notable include low caloric confectionery, candy and specialty production of chocolate. According to the prevailing circumstances, the industry estimates an annual growth of 0.5% to $127.6 billion until the end of 2015. 1It also entails an estimated increase of approximately 2.0% in 2015 because of the stable chocolate and cocoa prices. The future of Global Candy and Chocolate Manufacturing Company is poignant. It is anticipated the growth of the mature markets in Japan, United States, Australia and Europe shall remain slow through 2020. During the period, machinists will strive to shall promote product innovation to stimulate demand. On the contrary, newly industrialized nations such as Latin America, South East Asia, and Russia anticipate an increase in demand for the sugar and chocolate confectionery. Furthermore, the global market prices shall increase thus increasing the industry’s overall in this income. In this regard, the industry anticipates an annualized growth of 2.2% to $142.4 billion in the subsequent years until 2020.2 The firm operates in the mature stage of the life cycle. Its industry value added (IVA) is projected to lag behind the global GDP growth in the next ten years through to 2020. IVA quantifies a company’s contribution to the global economy. Thus, it designates maturity of the industry. In the same measure, IBIS World anticipates the business’s IVA shall rise to an annual level of 2.4% for the 10-year period. The growth is comparable to projected annual average growth of 3.5% for world GDP over the period. Even though the firm projects an increase in demand for candy and chocolate in developing countries, the declining demand for the product in mature markets shall hinder the overall expansion of the industry. The Global Candy and Chocolate Manufacturing

Importance of Wearing a Condom Essay Example for Free

Importance of Wearing a Condom Essay The aim of using a condom is to ensure that there is no contact between the sexual fluids that come from a man’s penis and the sexual fluids, blood or ‘lining’ inside his partner’s body (vagina or anus). Using a condom prevents transmission of sexually transmitted diseases/illnesses (STIs) – from man to woman and from woman to man or from man to man. Using a condom prevents unwanted pregnancy and allows couples to plan when they have children. If used correctly, a condom stops HIV passing from an infected person (who may not know he or she is infected) to an uninfected person. Condoms can also stop someone with HIV being re-infected with the virus. Without a condom, STIs and HIV can pass from one body to another – man or woman. During penetrative intercourse without a condom (in other words, where sexual fluids mix as a result of contact between genitals), a man’s body can pick up HIV from an infected partner – or a woman’s body can pick up HIV from an infected partner. Condom use is always crucial because HIV and some other STIs have no symptoms – they are invisible. Another advantage is that condoms delay ejaculation, increasing the length of penetrative sexual intimacy and pleasure. Many people have already contracted HIV. Using condoms correctly can protect them from re-infection and from increasing their viral load. Condoms also keep their partners or spouses safe from infection during intercourse. Condoms, used properly and with confidence (every time): * Can prevent (re-)infection from many STIs, including HIV. * Can protect fertility (some STIs, with few evident symptoms, can cause infertility in women and men). * Can enable you to plan pregnancy – or prevent it. * Can help you avoid anxiety and risk and let you choose health, safe pleasure and to care for your body (whatever sex you are) and for your partner’s body (whatever sex they are).

Poland Springs Advertisement Campaign Failure Essay Example for Free

Poland Springs Advertisement Campaign Failure Essay Poland Spring’s recent advertisement puts its viewers in a serene natural environment; a nice sunny day overlooking a crystal clear spring on a green field. In the center of this field is a giant plastic bottle, one that is â€Å"environmentally friendly.† The bottle is praised and pointed out for using â€Å"less plastic,† â€Å"less paper,† and the very important â€Å"dye-free cap.† The bottle is called the â€Å"Eco-Shaped bottle† and is designed to have less impact on the earth. The entire scene is under the giant caption that tells of how Poland Spring is doing â€Å"less† to the environment. The company is selling water in a disposable plastic bottle yet the advertisement seems to be trying to convince people that by consuming their disposable product they are some how helping the environment; that because they drink Poland Spring water they are doing â€Å"less to the environment. This advertising strategy however is not uncommon. According to Julia B. Corbett â€Å" ‘green advertising’ has focused on ads that promote environmental sensitivity toward†¦ a corporate image of environmental sensitivity† (Corbett 148). The recent ad campaign may seen to be about Poland Spring’s new â€Å"Eco-Shaped† bottle, but it is really about diverting attention from the pollution the bottle generates to instead creating a pro-environmental view of the company and its product. The Eco-Shaped bottle by Poland Spring is marketed with a few selling points the company points out directly in their advertisement. The bottle uses â€Å"30% less plastic†, â€Å"less paper† and a â€Å"dye-free cap†. These improvements are  better for the environment then the original bottle used by Poland Spring. However the problem lies in the fact that the product is still harmful to the environment. Last time I checked less of a bad thing is still a bad thing. According a recent article by Hope Molinaro, the California Department of Conservation (CDOC) stated, â€Å"in California, more than a billion plastic water bottles wind up in the trash each year† and that total is only the amount of bottles in the state of California (Molinaro, 64). The total amount equates to 3 million empty water bottles per day disposed of in just one state (Molinaro, 64). That large amount of plastic has many detrimental effects to the environment. The materials used to make the bottles consist of a tremendous amount of resources and are difficult to dispose of if not recycled. There is an overwhelming amount of evidence to make the claim that a good portion of the plastic bottle waste generated in the United States is produced by the Poland Spring Company. Not only is the plastic filling our landfills, but there is evidence that the water bottle company is polluting its own town. According to a 2008 study of pollution demographics of Androscoggin County in Maine, where Poland Spring’s headquarters is located, the particulate matter is 62% higher there than the United States average (Unknown). It’s also 61% higher then the state of Maine’s average particulate matter found (Unknown). Particulate matter is a complex mixture of extremely small particles and liquid droplets. Particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles. Poland Spring’s advertisement does not show any of this particulate matter when depicting how green and lush the springs it gets its water from are. One aspect of the Poland Spring’s advertisement that I find different and contradictory to traditional green thinking is that in the ad the plastic Poland Spring water bottle, is shown in nature. Normally when a plastic water bottle is found laying in a field or any natural setting for that matter, it is viewed upon as pollution. In this ad the bottle is sitting in nature and is supposed to be appealing to the human eye. The bottle is shown in a way that it blends into the natural setting and tries to convince people that it almost belongs there, in the midst of nature; that the  unnatural belongs with the natural. It is easy to relate the bottle as being positive to the environment however as it blends in with the incredible sunrise in the background on a beautiful day with a clear sky. The bottle is featured sitting in a field where the growth of the field is doing outstanding and there is not one dead or even one imperfectly grown plant. The land is doing so well it is almost portrayed as being happy and at peace with a giant, unnatural, plastic water bottle sticking out of it. This scene does not just occur in the ad however as pollution is a huge issue when there is a â€Å"disposable† factor to the product. A second contradiction in the ad is that Poland Spring is a water bottle company whose ad features more lush, green field then the body of water in which their product comes from. The ad is trying to make the product fall into the American consumers mind as a green product hence the green field is more affective then a view of the lake or spring containing the water Poland Spring is selling. Poland Spring is really trying to hammer in the point that it’s product is green and eco-friendly, and the more green in the picture the more green the consumer sees. Contradiction number three this ad uses is the slogan that titles it. In the current green revolution sweeping across America the constant theme is doing more for the environment. Under Poland Springs fancy, flower-laden font reads the words â€Å"doing less†. This is a clear indication that Poland Spring is not being beneficial to the environment by saying they are â€Å"doing less† harm to the planet we live on. Over the serene sunset, over laying the clear blue sky, and lush green field, lies an admission of pollution and guilt by the company. Poland Spring’s methods however are not so uncommon in today’s advertising market. Many advertising campaigns are seen now featuring nature in one way or another and one of the more common ways to do this is through and advertisements backdrop. According to Julia B. Corbett, â€Å"Using nature merely as a backdrop whether in the form of wild animals, mountain vistas or sparkling rivers-is the most common use of the natural world in advertisements.† (Corbett 150) So when Poland Spring sets it’s water bottle in the green field, with little purple flowers swaying in the wind, the peaceful sunset over looking the bluest clear sky the world has to offer,  followed by beautiful green hills rolling off to the distance there is a purpose to it. The purpose according to Julia could be that the company is trying to promote a â€Å"corporate image of environmental responsibility.†(Corbett 148) This is very well one if not the main initiative of the advertisement and it is even so less of an advertisement as it is a rebuttal. Recently, as our country starts to become more â€Å"green† and environmentally aware, there has been some recent campaigns against the consumption of bottled water. One major campaign against bottled water has been â€Å"Think outside the bottle†. Even the mayor of Miami, Manny Diaz along with a dozen or so mayors, is calling on municipal governments to phase out bottled-water purchases in a resolution to be presented at the U.S. Mayors Conference (Barnes). Poland Spring is trying to distract the average consumer from believing the hype that the bottle are bad for the environment and tries to prove that they are doing something about it. Poland Spring’s advertisement is focusing on green aspects of its product and is trying to make the company appear to have a green initiative, however the Poland Spring’s target audience is not the hardcore environmentalist. Any person who puts some research into what they buy and cares about the environment is going to know that consumption of disposable plastic water bottles is not going to help the environment. The ad however does target the average consumer who does sort of care about the environment but does not research into what they consume. A consumer might see the recent anti-water bottle campaigns and generate a negative view of the disposable, plastic water bottles that Poland Spring sells. That is why Poland Spring’s ad was created in the first place, to turn the average consumer’s view of the water bottle and the Poland Spring Company from a negative one to a positive one. In times of environmental awareness that the United States is currently facing, many unenvironmentally friendly companies are finding it harder and harder to promote sales for their products. Poland Spring is no different in that respect but tries a different approach that is gaining in popularity, green advertising. Poland Spring uses nature to show a pristine and beautiful backdrop for their hazardous product. The ad is focusing on deterring the public’s view of Poland Spring from environmentally damaging  to environmentally caring. As shady and undermining the ad is to not only the people but the earth its self, the ad creates a pro-environmental image of a company that does not practice what is preaches. Works Cited Barnes, Tayler. Anti Bottled Water Campaign Enlists Mayors to Cause. Corporate Accountability International. Miami Herald. Web. 07 Nov. 2011. http://www.stopcorporateabuse.org/MiamiHeraldTOTB. Corbett, Julia B. †Faint†Green: Advertising and the Natural World.† Communicating Nature: How We Create and Understand Environmental Messages. Island, 2005. Web. Molinaro, Hope. Plastic Water Bottles Go to Waste, Says Calif. Conservation Agency. Plastics Engineering 59.7 (2003): 64-. ProQuest Research Library. Web. 7 Nov. 2011. Unknown. Poland Spring Pollution Indexes. Raw data. Androscoggin County. CLRSreach.com

Literature Review On The Hospitality Industry Tourism Essay

Literature Review On The Hospitality Industry Tourism Essay The hospitality industry is experiencing growth even in times of recession. Between 2004 and 2014, the hospitality industry is expected to add 17 percent in wage and salary employment (U.S. Bureau of Labor Statistics, 2006-07). A growing demand of hospitality workers can be translated into a growing need of hospitality educational programs to adequately prepare the workforce to meet present and future demands in this enormous industry. Programs need to provide an education that improves the employability of the hospitality graduates. However, employability of the future graduates will not increase until and unless they convincingly demonstrate the skills and competencies required in the workplace. In an education program, students develop skills and competencies through courses in various subject areas. In that aspect, the hospitality curriculum needs to prioritize the subject areas according to the perceived importance of the industry practitioners, and this prioritization has to be up-to-date to reflect the changing needs of the industry. Although curriculum of hospitality and tourism programs have been examined in a plethora of research studies, little attention is given to hospitality programs housed in accredited colleges of business. Because of the limitations obligated by the accrediting bodies, important aspects of the curriculum such as course offerings, and credits become restricted to certain extent. As a result, there is a need to evaluate the curriculum of such programs separately from other hospitality and tourism management programs such as the independent ones and those housed in various different colleges. Gursoy and Swanger (2004) investigated the curriculum of a hospitality and tourism management program housed in an accredited college of business. As part of their study, they ranked hospitality subject areas according to the perceptions of hospitality professionals, identified any gaps between the perceptions and the current curriculum and suggested a model of curriculum for hospitality programs in accredited colleges of Business. However, hospitality curriculum needs to be ongoing and relevant to the current industry needs and expectations. Also, the changing nature of the industry calls for recent graduates to reflect the changes and challenges of the industry. Therefore, the purpose of this study is to replicate Gursoy and Swangers (2004) study, and provide an updated ranking of the hospitality subject areas. In addition, the changing needs of the hospitality industry is highlighted through a comparison of their 2004 ranking with the current ranking of hospitality subject areas a ccording to hospitality professionals perceptions. As such, likely changes to the 2004 curriculum model are suggested based on the findings of this study. The specific research questions that will be answered through this study are: What are the current perceptions of industry professionals regarding the importance of course subject areas? Are there any significant changes in the perceptions of industry professionals in the last five years? Are there any gaps between the industry needs within the changing operational environment and the current hospitality curriculum? Literature Review Hospitality students have often been criticized for having unrealistic expectations of the types of responsibilities they may be given and consequently the types of skills they will be expected to exercise on entering the hospitality industry (Purcell and Quinn, 1996). At the same time, the industry often discounted a students formal qualifications on the grounds of lack of experience and frequently we hear the complaint that students are overqualified but under experienced for even entry level management positions (Raybould Wilkins, 2005). In order to bridge this gap, the hospitality programs underwent several changes in its content, focus, and structure. In 1996, Formica published a study of tourism and hospitality education in Europe and America that examined programs and future trends. In his study, he argued that there was an international movement that supported the emancipation of hospitality education from its vocational base to an academic field of inquiry. Formicas claim was later supported by Morrison and OMahony (2003) in their case study regarding the liberation of hospitality management education. Rappole (2000) stated that programs have shifted from a home-economics focus towards a business-related one and Chathoth and Sharma (2007) noted this as the likely reason behind the change in curricular structure of hospitality programs in the United States. Most programs in the 1980s and early 1990s were geared towards developing the operational skills of the students, but during the past decade, universities were focusing on both operational and management-related courses as part of the curriculum (Chathoth Sharma 2007; Rappo le, 2000).   Developing a hospitality curriculum broadly involve three major components: substantive knowledge, skills, and values (Dopson and Tas, 2004). While operational issues such as working knowledge of hospitality services were important (Kay and Russette 2000), managerial and behavioral issues such as managerial skills were often considered to be more important (Okeiyi, Finely and Postel 1994).  Thus, the hospitality curriculum should not only teach the students in crucial operational skills but also facilitate them to learn and demonstrate the art of management.   To accomplish this purpose, it was necessary to incorporate the perspectives of the industry professionals into the hospitality curriculum. This was basically achieved in two ways. First, regular industry professionals were invited to visit classrooms as guest lecturers and industry experts, or to participate in executive education programs, as part of the curriculum review process (Lefever Withiam, 1998). Second, comp etency models were devised through which industry practitioners ranked the competencies and content areas most important in the workplace. Educators then made a strong note of these important competencies, and likewise incorporated them into the curriculum. In the course of time, a wide number of studies were undertaken regarding identifying and ranking competencies of hospitality graduates. One of the first competency based studies in hospitality was undertaken by Buergermeister (1983) where he found human relation skills and attitudes to be a very important area for hospitality graduates. Among others, Tas (1988) put forward a hospitality curriculum by identifying 36 skills college graduates expected to possess from surveying general managers of 75 hotels. While, most competency based studies in hospitality management focused solely on the perceptions of the hospitality industry practitioners (Ashley et al. 1995; Breiter and Clements, 1996; Kriegl, 2000) a few incorporated the perspectives of educators along with the industry practitioners (Su et al. 1997; Tsai et al. 2006) and a few even added the perspectives of students to the group (Enz et al. 1993; Okeiyi et al.1994). Among the studies from the industrys perspective, the majority focused on either the hotel industry itself (Tas 1988; Siu 1998; Kay and Russette, 2000; Tesone and Ricci, 2006) or the overall hospitality industry (Ashley et al. 1995; Breiter and Clements, 1996), with a few focusing solely on other sectors such as the food service sector (Horng Lu, 2006; Okeiyi et al. 1994). Notable works in the competency-based approach include Chung-Herrera, Enz, and Lankaus (2003) presentation of an industry specific and future based leadership competency model. In their study, they identified and ranked 99 key hospitality work related competencies. In another case, Nelson and Dopson (2001) compared hotel managers, human resource specialists, and hospitality alumnis perceptions of competencies necessary for success in the hospitality field. Eventually, Dopson and Nelson (2003) ranked 37 course content areas using the same three groups, and found several differences in their perceived importance of those course content areas. Competency models were developed as a descriptive tool to identify, categorize and summarize competencies that might be relevant to perform a specific job effectively in an organization (Chung-Herrera et al., 2003). However, these competency models are often broad and generic in nature and lacks emphasis on specific hospitality skills. Employers, who generally do not want narrowly trained graduates, recognize the importance of generic competencies (Harvey, et. al., 1997). Raybould and Wilkins (2005) integrated a generic skill framework to rank important skill areas of hospitality graduates from both employers and students perspectives. However, the nature of hospitality workplace, demands mastery of both generic skill sets and hospitality specific skill sets. In that aspect, taking into account hospitality subject areas, and course content areas, provides an extensive representation of the skills and knowledge graduates will require at the workplace. Chung (2000) laid out an effective plan for reforming the hotel management curriculum of Korean universities based on required competencies of hotel employees and career success in the hotel industry. Their study found significant relationships between competencies required of hotel employees and hotel management courses of universities, between competencies required of hotel employees and career success in the hotel industry, between hotel management courses of universities and career success in the hotel industry, and last but not the least between hotel management courses of universities and their contribution to career development in the hotel industry. While this method might be easier for the industry practitioners to identify with, it might be difficult for educators to reform a programs curriculum based on such models because of the broad and diverse nature of such competencies. Since, there is a significant relationship between competencies required of hotel employees and ho tel management courses of universities, in this regard, it makes more sense if the industry practitioners rank the actual subject areas and course content areas offered in the curriculum. However, the subject areas and course content areas in the hospitality program might be difficult for industry practitioners to identify with especially if they are not graduates of hospitality programs. In this regard, the concerned school has to rank the subject areas from the perspectives of their own alumni, who are now established hospitality industry professionals so that they can easily identify the subject areas and relate them to their skill requirements in the workplace. Keeping the hospitality curricula rigorous, relevant, and current to the industry trends seems to be a clear concern of the hospitality practitioners. According to Dopson and Tas (2004) the biggest challenge for hospitality educators today is to determine clear objectives for the curriculum that takes care of the constantly changing needs of the industry. In that aspect, it is of utmost importance to close the gap between what is taught to students and what the industry expects of the students being hired (Dopsan and Tas 2004; Okeyi et al. 1994). Therefore, in addition to being an industry and faculty driven process, curriculum development needs to incorporate the changing needs of the industry, and foster innovation. In short, the process needs to be ongoing (Dopson and Tas, 2004). Methods The purpose of this study was to identify hospitality subject areas and rank them according to the perceptions of hospitality industry professionals. In addition the current perceptions of industry professionals regarding hospitality subject areas were to be compared to their perceptions five years ago to reflect the changing requirements of the industry. For gathering data from industry professionals, the same survey instrument developed using a four-step process by Gursoy and Swanger (2004) was used. The four steps included conducting a series of focus groups, developing the survey instrument to systematically measure the perceived importance of the course subject areas by industry and to investigate the gaps between hospitality curriculum and industry needs based on the findings of the focus groups, pre-testing the instrument on a sample of industry professionals using an on-line survey method and last but not the least revising and finalizing the instruments based on the pre-test results. Based on the feedback received by Gursoy and Swanger (2004) from their respondents, the survey instrument was modified in 2009. For the purpose of comparison only the common subject areas between the 2004 and 2009 surveys were retained. The final instrument was employed to collect data on hospitality industry professionals perceptions of the importance of the course subject areas. Development of the Survey Instrument The procedures recommended by Churchill (1979) and DeVellis (1991) were followed for developing the survey instrument. Initially, an item pool containing a total of 39 subject matter variables were developed or identified from the literature, current hospitality curriculum, and from a series of five focus groups conducted with the advisory board members, restaurant executives, hotel executives, university alumni, and hospitality educators. The content validity of the items that were identified from the focus groups and from the literature was assessed by ten faculty members. The faculty members feedback on content and understandability was gathered based on which the items were modified to enhance their clarity, readability, and content validity. Based on the same process any redundancy in the scale items was removed to improve the proposed scale. After the content validity check, it was pre-tested using an on-line survey method involving 50 industry professionals. The survey instrument was modified one last time based on the pre-test. Each variable was measured using a 5-point Likert scale (5=extremely important, 1= not important at all) as to their importance for success in the hospitality industry. The final version of the 2004 survey instrument consisted of four parts 40 subject matter variables, 128 course content variables, demographic information, and information regarding the performance of the company the respondent was part of. For this study, only the part that deals with the subject areas and demographic information are considered. In 2009 some changes were made based on the feedback received from the participants of Gursoy and Swangers 2004 study REPEAT. While the 2004 survey dealt with 40 subject areas, the 2009 one had only 33. 11 subject areas were removed from the 2004 survey, while 4 subject matters were added based on the received feedback, in the 2009 survey. The subject areas that were taken out of the 2009 survey instrume nt are: Fundamentals of Cooking, Math, Accounting, Economics for Decision Making, Tourism, Gaming/Casino Operation, Distribution Channels, Secondary Revenue Management, Beverage Management, Destination Management, and Dining Room Service Management. The subject areas that were added to the 2009 study are: International Tourism, Public Relations, Convention and Meeting Planning, and Food and Beverage Management. For the comparison, the 29 common areas between the 2009 and 2004 surveys were considered. Data Collection A self-administered survey questionnaire was mailed to the selected sample of industry professionals. An individually signed cover letter containing the name and address of the respondent was included with each questionnaire, along with a self-addressed, stamped envelope. A reminder was sent after 3 weeks, to increase the number of responses. Data Analysis Descriptive Analysis was undertaken to rank the means of the respective variables from the survey. Independent samples t-tests were carried out to compare the 2009 rankings to the 2004 ones. All the data analysis was performed in Statistical Package for the Social Sciences (SPSS) version 18. Results The survey was sent to a total of 2340 target participants. 369 responses were returned, resulting in an acceptable response rate of 15.8%. Profile of the Respondents: The demographic characteristics of gender, present position and company, education level, ethnicity, type of property, and size of the property were included in this study in an effort to provide a descriptive profile of the survey respondents. Gender: The survey asked the participants to indicate their gender (male or female). Out of 369, 358 respondents indicated their gender. The number of male respondents was 177 (49.4%) while female respondents were 179 (50.6%). Present Position/Name of Company: Over 180 different companies were represented in the study. Regarding present work positions, the respondents provided more than 200 different positions or titles, which were grouped into 15 categories based on their similarities. Some of the dominating categories included Sales/Marketing with 42 responses (11.4%), Finance/Accounting with 29 (7.9%), General Manager and Human Resource each with 28 (7.6%), Chairman/President/CEO/CFO/COO and Business Owners each with 16 (4.3%), Educator/Teacher/Trainer with 13 (3.5%), Other Managers (restaurant, FB, convention, events, store, regional, training, guest services, other departments) with 43 (11.7%), and Retired/Unemployed with 26 (7.1%). Besides these major categories, there was an Other category for the grouping of many positions that were listed less than 3 times and did not readily fit into another group, such as Attorney. Education Level: Out of 355 individuals who provided education level information, 298 indicated they have a bachelors degree (80.8%); 38 have a graduate degree (10.3%); 17 did some graduate level work (4.6%); 1 individual was a high school graduate (1.6%), and 1 person indicated other (1.6%). Ethnicity: Of the 352 respondents who indicated their ethnicity, 328 (93.2%), circled Caucasian/White; 10 (2.8%) circled Asian American/Pacific Islander; 8 (2.3%) circled Hispanic/Latino; 3 selected Black/African American; 1 (0.3%) circled American Indian/Alaska Native; and 2 (.6%) circled other. Size of Property: For lodging properties information regarding the number of rooms in the hotel was collected and for restaurants, number of seats information was gathered. If respondents worked in neither a lodging property nor a restaurant, they were asked to provide size information using other appropriate measures. Of the 195 individuals who responded to the survey, 92 provided the number of rooms information, 34 provided the number of seats information, and 69 provided the size information by reporting other measures such as total revenue, number of employees, square footage, and others. Of the 92 managers who provided the number of rooms, 2 (2.2%) indicated the property had less than 75 rooms, 17 (18.5%) indicated the property had 75 to 149 rooms, 18 (19.6%) had 150 to 299 rooms, 29 (31.5%) had 300 to 500 rooms, and 26 (28.3%) indicated the property had more than 500 rooms. Most of the individuals who reported managing more than 500 rooms were regional managers, vice presidents, or presidents and CEOs of hotel corporations. Of the 34 managers who provided number of seats information, 6 (17.6%) indicated the restaurant had less than 100 seats, 13 (38.2%) indicated the restaurant had 100 to 199 seats, 8 (23.5%) had 200 to 300 seats, and 7 (20.6%) indicated the restaurant had more than 300 seats. A good number of the individuals who reported managing more than 300 seats were regional managers, vice presidents, or presidents and CEOs of restaurant corporations. Due to the diverse array of survey respondents, a great many different types of responses were received regarding measure of size. Thus, among the 69 respondents who chose, other in the measure of size category, measures such as square footage of convention/conference/meeting/banquet space, number of restaurants/stores/units, number of employees, number of hotels, amount of revenue generated, number of locations, number of accounts, and various others. In addition some respondents provided multiple measures of size. Type of Property: 188 responses were recorded regarding the type of property the respondents were affiliated with. Of those, 99 (52.7%) selected lodging, 27 (14.4%) circled restaurants, 16 (8.5%) indicated managed services, and 39 (20.8%) selected other types which included vending, marketing/advertising, airlines, associations, distribution/suppliers, cruise lines casinos, clubs retail/convenience stores, cruise lines, health care, real estate/property development, banking/finance, and consulting. Type of Ownership: In the Type of Ownership category 225 responses were recorded. Of them, 124 (55.1) properties were company owned, 68 (30.2%) were independently owned, and 33 (14.7%) were franchised. Ranking and Comparison Results The 33 course subject areas were ranked in the order of importance by the industry professionals. The ranking is provided in table 1. The top ten subject areas are Leadership, Internships/industry experience, Preparation for Industry Employment, Ethics, Overview of the Hospitality Industry, Revenue/Asset Management, Hospitality Management and Organization, Hospitality Operations Analysis, Foodservice Operations and Controls, Computer/Information Technology. The results were compared to Gursoy and Swangers 2004 survey results. Results show that 10 out of 29 hospitality subject areas Hospitality Management and Organization, Principles of Marketing, Hospitality Marketing Strategy, Hospitality Operations Analysis, Ethics, Strategic Management, Service Management, Revenue/Asset Management, Study Abroad, and Innovation and Product Development are significantly different compared to the 2004 rankings. Discussion A look at the two ranking tables (2004 and 2009) reveal that highly important subject areas which were quite consistent in their perceived importance among industry practitioners include leadership, Internships/industry experience, Preparation for Industry Employment, Overview of Hospitality Industry, Foodservice Operations and Controls, and Computer/Information Technology. Leadership, the highest rated subject area, especially has been rated as one of the most important skills deemed of hospitality graduates a number of times in hospitality literature (Okeiyi et al. 1994; Breiter and Clements, 1996; Siu 1998; Kay and Russette, 2000; Kriegl 2000; Nelson and Dopson, 2001). There were some major changes in the rankings over a period of 5 years. The ranking of Ethics went down from 1 to 4, service management from 10 to 18, Principles of Marketing from 12 to 19, and Hospitality Marketing Strategy from 14 to 20. On the other hand, Revenue/Asset Management went up 14 places to number 6, and Finance from number 18 to 13. Finance, accounting, and related skills were recognized as very important by hospitality employers in various studies (Getty et al., 1991; Umbriet, 1992; Ashley et al. 1995; Nelson Dopson, 2001; Agut et al. 2003) in the past. In that aspect, this improvement in ranking of finance and related areas is consistent with past literature. As mentioned before, t-tests revealed significant differences in means between 2009 rankings and 2004 rankings in 10 out of the 29 subject areas. 8 of those 10 subject areas had significantly higher means in 2004 compared to 2009. These areas include Hospitality Management and Organization, Principles of Marketing, Hospitality Marketing Strategy, Hospitality Operations Analysis, Ethics, Strategic Management, Service Management, and Innovation and Product Development. Ethics, especially, showed a very significantly high decrease in means (t (670.079) = -5.116, p = .000). Time and again, ethics has been recognized as the most important skill in the hospitality workplace (Enz et al., 1993; Nelson Dopson, 2001; Gursoy Swanger, 2004). This significant decrease in the ranking of ethics shows that it is not quite deemed as important in the hospitality workplace as it used to be. This decrease in importance can be accounted to two reasons. Firstly, following the wake of Enron, WorldCom, an d Adelphia corporate scandals that shook the business community in early years of this new millennium, audit firms were increasingly putting a lot of emphasis on having stringent audit practices. Consequently, businesses all over the world were paying special attention to preventing corporate fraud through promoting ethical practices within the organization. This has increased the demand for ethics, as a top level competency/skill/subject area deemed of recent graduates in the workplace during the time period of Gursoy and Swangers (2004) study. However, the increased emphasis coming out of the shock the business community received from the corporate scandals has faded away a little as time went by. Moreover, business schools all over the world have been producing much better graduates reflecting ethical preparedness in response to those corporate scandals and the increased pressure from the business community. This can be demonstrated by the increased importance on ethics posed by universities in response to industry pressure. MBA programs that require students to take a course dedicated to business and society issues have increased dramatically over time: 34% in 2001 to 63% in 2007, and to 69% in 2009 (Aspen Institute CBE, 2010). In the accreditation standards of AACSB, formulated in 2003, an increased emphasis on ethics was made, and schools were mandated to integrate ethics across the curriculum to meet the accreditation standards, although there was no requirement of a standalone ethics course in the curriculum (Swanson, Fisher, 2009). Having received better prepared graduates, it can be argued that the business community no longer rate ethics as important as it rated in 2004 because they are more content now compared to six years ago. Secondly, the prolonged economic downturn has caused the business community to put more weight on other skills/subject areas. Consequently, this shifted the importance on other areas such as leadership and financial competencies, which diminished the relative importance of ethics. Also, in the beginning years of the economic downturn, firms were under shock, and had to operate under strict financial conditions prompting them to avoid any unnecessary lawsuits which might cause them to be ultra protective. Thus, they were in need of better ethically prepared employees, which are reflected in the 2004 rankings. Moving away from ethics, marketing related subject areas were also rated significantly less important in 2009 compared to 2004. 11.4% of the 2009 respondents were associated with Sales/Marketing compared to 8.9% in 2004. In this regard, it was expected that the ranking of marketing related subject areas would improve, but the results are contrasting indicating that the importance of marketing related subject have indeed gone down. According to IBISWorld industry reports, the overall lodging industry showed positive growth in revenue from 2004 to 2007. However, the report also showed huge decrease in revenue growth in 2008 and 2009. Especially in 2009, revenue decreased by as much as 9.4% for hotel and motel industry, consistent with the projections made in 2008 (IBISWorld, 2010a). This decrease in growth has caused the hospitality industry to be ultra-protective of their expenses. As a result, there has been a decrease in the importance of marketing oriented subject areas, which acco unts for a good chunk of costs in hospitality industry. The same reason can be cited for the significant decrease in hospitality operations subject area. A better argument can be presented from the employment perspective. Because of the sudden economic downturn in the lodging industry, it can be argued that firms have reduced their hiring practices in areas that greatly add to the cost of the hotels such as marketing, operations, and innovations and product development. Same holds true for managerial level positions, which accounts for the decrease in the perceived importance of subject areas such as service management, strategic management, and management and organization. However, reflected in our analysis, it can be pointed out that firms are looking for leaders, who can think out of the box, and bail them out of the financial crisis, which accounts for the high perceived rating of leadership subject area. Especially, it can be argued that hospitality firms are looking for employ ees who can lead from the front and make their decisions, instead of relying on other people such as the managers. Thus, it can be argued that, hospitality firms are trying to cut down the costs of employing specialized managers by trying to promote leadership qualities on their regular employees. The subject areas that showed significantly higher means in 2009 compared to 2004 include Revenue/Asset Management and Study Abroad, which were both highly significant (p Suggested Curriculum Model Gursoy and Swanger (2004) suggested an industry driven model of a hospitality curriculum for programs housed in accredited college of business. Based on our study, some suggestions and improvements are offered to make the semester-based model more rigorous, relevant, and up-to-date. The model of hospitality curriculum was developed based on three different components: business core requirements, hospitality core requirements, and hospitality electives incorporating the ranked subject matter by hospitality industry professionals. Based on the limitations regarding number of credits in the hospitality program and on the suggestions from the focus groups and advisory boards, some subject areas, such as ethics and leadership, were embedded throughout the curriculum. The curriculum model did not embed those subject matters in the business cores and in the general education cores as business core and general education core classes were outside the hospitality programs locus of control. The Senior-level hospitality capstone course integrated all curriculum areas in the program. Subject matters with a mean ranking of 2.0 or lower were suggested to be part of elective courses and were recommended for Sophomore or Junior level. Like the 2004 model, learning a second lang uage (M = 1.76) and studying abroad (M = 1.50) were not deemed essential for success in the industry by the professionals surveyed and hence were not included in the model. Similarly, Entrepreneurship (M = 2.34) and Real Estate/Property Development (M = 1.61) courses, which were thought to be as part of other electives under a different department or program in business, were kept outside the curriculum model. For the 2009 model, electives such as Destination Manag