Apple Brand And Its Product Essay - 2514 Words

As we all know about APPLE brand and its product as well in the field of business .so now I am just going through its following steps as follow :- Customer needs:- As we all know that computer/ laptop is now a basic need of everyone and everywhere. it is the way from where each and every person can easily read write and do research and lot of online things Mac book pro is just newly launched laptop its fully function and excellent in quality with hi speed internet and stylish look with affordable price These MacBook nowadays becoming a needs for youngsters as it is a latest laptop and people want to run in this world with a new technologies. Customer wants: Customer wants always going higher then higher so to full fill their wants customer ready to pay more money at any conditions that’s why these products become too much popular in the market. Because people who have desire they don’t care about money. Customer expectation:- If somebody is paying more money for some products on its actual cost then their expectation is so high with the product but some time customer don’t have any expectation with product they just want to keep these for their status symbol. Let me take a another example as related to service is telecom as mostly customer use its services in today in New Zealand Customer needs:- Telecom is providing best New Zealand fibre optic network which is very fast reliable and in good price. Every customer has their differentShow MoreRelatedMcdonalds Brand Report Card1364 Words   |  6 PagesIn the brand report card, Kevin Keller presented ten attributes that the world’s strongest brands share. This list of characteristics provides a powerful toolset to measure how well a brand, as well as its competitors are managed. 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